Why a broken heart really does hurt
Their study indicates that a variation in the mu-opioid receptor gene (OPRM1), often associated with physical pain, is related to how much social pain a person feels in response to social rejection.
I’d like to suggest a follow-up study to determine the level of actual butthurt which is felt upon being unfollowed or not invited to a tweetup.
Please approach the Preparation H folks for funding.